Simple Storytelling for Sales
Jul 25, 2024
Storytelling for sales isn’t what you think it is.
Most people think of storytelling and envision a Charles Dickens-type novel with elaborate storylines and intricate details, riddled with morals and tear-jerking inspiration.
FALSE.
Storytelling just needs 3 things:
- The HOOK: Intrigue & rising action.
- A transformation: The climax!
- Resolution: The falling action, conclusion, or next step.
That’s it - Format doesn’t matter.
Whether your content is long-form or short-form, fluffy and elaborative or directive and to the point, you can still tell an effective story that connects deeply with your audience.
There are so many ways to tell a story.
Don’t let yourself be limited by what you think a story *should* be.
What does matter?
- Being authentic: choose a format that feels right and is well received by your audience (“the sweet spot”)
- Connecting deeply: weave emotion into your messaging - Show why it matters.
- Showing up: ditch the fear, perfectionism, and ridiculous expectations of others in favour of taking CONSISTENT action and learning as you grow.
If you still don’t believe me, take a close look at this blog. It is not presented in the traditional blog format. There are no true paragraphs, heaps of white space, - yet, you couldn’t argue against it still being classified as a blog and it has certainly told a story:
- The HOOK: The other side of storytelling
- A transformation: Understanding the basics & alternative ways of telling the story
- Resolution: Best practices to ensure you SHOW UP & where you can get help
Done like dinner.
Stop over-complicating your copywriting and content marketing.
Start focusing on making life simpler while increasing authority and brand awareness for your business.
Email “SIMPLIFY” to [email protected] today!
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