Pain Points are a Thing of the Past
Aug 01, 2024
Focusing on pain points is an ineffective way to encourage your dream clients to work with you when they need help with their struggles. Building out your copywriting with this outdated, fear-based way of thinking will inevitably lead to lackluster results.
Itâs totally understandable why you think this is the foundation of great sales copy. Youâve been asked a million times over: âwhat are your clients' paint points?â Literally, verbatim. The whole point of having a business is to offer a solution to some of lifeâs problems - pain points. Addressing consumers' challenges is prevalent in mass-consumption marketing which can add to the feeling that a focus on this aspect of the buyerâs journey is the right thing to do.
However, it is important to consider if this style of marketing works 100% of the time. The fact is that it definitely does not. There have been many studies that show how ineffective this fear-based style of marketing can be. People are REPELLED by âshouldsâ and pain points live in the âshouldâ metropolis.
Knowing and understanding your prospective clientsâ challenges is important but your clients already know what theyâre struggling with and they donât need any salt poured into that wound.
Donât ignore pain points altogether. Instead, use your thorough understanding of the struggles your dream clients are experiencing to point them in the direction of POTENTIAL. Replace âshouldsâ with âcouldsâ and âwhat ifs.â
Sticking with struggle-centered marketing and fear-based copywriting will automatically put your prospective clients into a lack mindset which will make it harder for you to help them by closing the sale on your problem-solving offer. Guiding your audience to a place of abundance and empowering them to invest their time, energy, and finances into the life-changing offer that your business has for them will make a massive difference in bottom-line conversion.
What journey do you want to take your prospective clients on?
One of fear and hesitation or one of abundance and potential?
The choice is yours.
Stop over-complicating your copywriting and content marketing.
Start focusing on making life simpler while increasing authority and brand awareness for your business.
Email âSIMPLIFYâ to Shaunaleigh@shaunaleighartistry.com today!
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