Whether you’re starting from scratch, making slight but meaningful adjustments or doing a complete overhaul of your website, most business owners wind up procrastinating this project unnecessarily. Although it might seem like an overwhelmingly high-pressured task to complete, it’s actually a sign of progress and success! 

If you’ve outgrown your website, it just means that your business is growing and developing into the best solution to meet the needs of your dream client. Optimizing your website so that it converts at a higher rate means that you’ll be able to support more of your target market by resolving their problems - so what are you waiting for!?!

Creating a custom, authentic & simple website that not only boosts your authority but also sells you and your services like a boss is everyone’s dream. Let’s make that dream a reality with these 4 easy ways to boost your website conversion:

Do your Market research

This is arguably the most important aspect of marketing your business. Having a solid foundation of research to back the decisions you make on your website and other marketing assets will automatically make a massive difference in your success. 

First, figure out everything you can about your dream client - their struggles, desires, what they think is important, all of it. Then, learn whatever you can about others in your field - how they’re positioned, who they help, and what makes them unique. Finally, use that information to refine your own offer, clarify your message and create a story framework that makes you stand out like a sore thumb in the market. 

Check your Technology

If you haven’t already, make sure that you’ve picked a strategic and unique domain that authentically represents your business and is easy for your clients to remember. Every website starts with choosing a host that fits your current and future needs as a business. Whether you’re just getting started with your website or you’re overhauling your current creation, check to make sure your plugins (paid or otherwise) are not actually working against you by slowing down the interactivity of your website. 

Last but not least, make sure that your website is SEO optimized and mobile-compatible. In 2021, 54.4% of website traffic globally came from mobile devices (excluding tablets). (Statista) No one wants a clunky experience when they’re surfing the web. 

Audit your Design

When your dream clients visit your website they are experiencing more than just pretty colours and words on a page. Your branding, graphics and images set a mood that will either encourage or prevent them from taking action on your offer. 

Visual branding and web design are extremely important when it comes to the way your visitors experience your website and could make or break your bounce rate. [a bounce rate is the frequency and speed at which people land on and then leave any part of your website.] When designing your website, never underestimate the power of white space and buttons (Buttons - vs. hyperlinked text - lead to 33% more clicks)! 

Review your Copywriting

Another aspect of your website that will lead to increased conversions is the relationship between all of the above information and your copywriting. As with your website design, less is often better when it comes to effective copywriting. Using emotive storytelling that is clear and descriptive will support your visitors through the buyer's journey and encourage them to take action. 

Understanding the difference between content and copy will set you up for immediate website copy success from the get-go. The way you use your research, technology and design in combination with your copy will help you to establish credibility as an authority in your field. 

When all is said and done, your website should have multiple calls to action (CTAs) that are designed specifically to give your dream clients exactly what they want. It will be like you’ve read their minds and guided them through the exact, seamless experience they were hoping for while looking for the perfect way to solve their problems.