20 New Clients in 3 Months: The Connection Squared Success Story
Jul 19, 2024Client Background
Ali Perkinson, CEO of Connection Squared, found herself stuck. Despite knowing her business had potential, she struggled to improve her online presence and connect with her audience. Overloaded with extra work outside her practice, Ali felt like she was spinning her wheels trying to be recognized as the professional she is. She needed a big change to get her business on track and start reaching her goals.
Challenges
- Messy Online Presence: Ali's business didn't look or feel consistent online.
- Unclear Audience: When she did show up, she wasn't speaking to her ideal customers, making it hard to attract the right people.
- Too Much to Do: Ali felt overwhelmed and didn't know where to start with her marketing.
Choosing the Right Help
Ali decided to work with Shauna because she felt Shauna's enthusiasm, knowledge, and real-life experience were exactly what she needed. Shauna's confident and effective approach promised to give Connection Squared a clear and authentic direction.
What We Did and How It Helped
With Shauna's help, Connection Squared experienced a major turnaround:
- Better Website: We built a professional, easy-to-navigate website that clearly showcased the business and attracted more visitors.
- Regular Updates: We started sending out a regular newsletter to keep in touch with the audience and better understand their needs, leading to more interest and new clients.
- LinkedIn Success: We focused on LinkedIn, and the results were amazing:
- Went from 1-2 potential clients a month to 29 interested people.
- Gained 20 new clients in just 3 months, allowing Ali to focus solely on her practice.
- Profile views increased by 58% and interactions by 31%.
- Followers grew by 8%, impressions skyrocketed by 304%, and engagements increased by 325%.
- Our community of newsletter subscribers grew by an incredible 1200%, reflecting an expanding and engaged community.
Client's Words
Ali shared how this partnership changed her business:
"I think if you're not doing it on your own now then you probably won't start.
So, be honest with yourself, you probably need support.
You’re not bad, it's not bad, we are allowed to ask for help.”
Conclusion
Ali's journey from feeling overwhelmed to seeing real business growth shows how important the right marketing support can be. With Shauna's guidance, Connection Squared found a clear path and new confidence. This story proves that with the right help, any business can thrive and connect authentically with their audience.
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